Innovation through inclusivity and empowerment

SINCE WE BEGAN OUR JOURNEY WITH GOTYU, WE HAVE ALWAYS CONSIDERED INCLUSIVITY AS A CORE PART OF OUR BRAND. WITH GOTYU, WE WANT TO SUPPORT ALL MENSTRUATING PEOPLE - REGARDLESS OF THEIR BODY, SKIN, SIZE OR GENDER. THAT'S WHY WE'RE IN CONSTANT CONTACT WITH OUR GOTYU USERS TO GIVE YOU WHAT YOU NEED FOR YOUR PERIOD. WE ALSO WANT TO SHOW REAL BODIES! WHETHER IT'S WRINKLES, CELLULITE, BIRTHMARKS - EVERY BODY IS BEAUTIFUL AND UNIQUE, WHICH IS WHY NONE OF OUR MODELS ARE RETOUCHED.

  • 2021

    WITH LIMITED RESOURCES AND FUNDS, WE STARTED PRODUCING PERIOD PANTIES IN EIGHT SIZES TO MAKE OUR SUSTAINABLE AND INNOVATIVE PERIOD UNDERWEAR ACCESSIBLE.

  • 2022

    WE WANT TO MAKE PERIOD UNDERWEAR ACCESSIBLE FOR EVERYONE! THAT'S WHY WE CREATED THE FIRST DETACHEABLE PERIOD UNDERWEAR DESIGNED TO BE BOTH MORE COMFORTABLE AND ACCESSIBLE FOR PEOPLE WITH DISABILITIES.

  • WE ARE EXPANDING OUR SIZE RANGE FROM 32 TO 52 FOR MORE INCLUSIVITY. WE ARE WORKING ON OUR FIRST GENDER-NEUTRAL PERIOD UNDERWEAR.

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Social responsibility

WHEN YOU BECOME PART OF THE GOTYU COMMUNITY, YOU SUPPORT ACCESS TO EQUAL RIGHTS AND EDUCATION FOR PEOPLE AROUND THE WORLD. GOTYU IS ALSO INVOLVED IN ASSOCIATIONS THAT WORK TO IMPROVE THE DAILY LIVES OF MENSTRUATING PEOPLE WHO FACE DISCRIMINATION AND GENDER-BASED VIOLENCE AND PROVIDE ACCESS TO PERIOD CARE.

  • 2020

    INCLUSIVITY HAS BEEN VERY IMPORTANT FROM DAY 1. WE USE GENDER-NEUTRAL AND INCLUSIVE LANGUAGE AND WANT EVERYONE TO FEEL REPRESENTED AND COMFORTABLE.

  • STARTING FROM THE END OF 2022, GOTYU WILL GIVE BACK 1% OF ITS REVENUE TO VARIOUS ORGANISATIONS. ASSOCIATIONS THAT FIGHT AGAINST MENSTRUAL POVERTY, DISCRIMINATION AND GENDER-BASED VIOLENCE.

Sustainability

LET'S GO GREEN! GET READY TO PROTECT THE ENVIRONMENT WITH GOTYU. SINCE GOTYU'S LAUNCH, OUR GOAL HAS BEEN TO BUILD AN ENVIRONMENTALLY FRIENDLY UNDERWEAR COMPANY AND WE HAVE THEREFORE COMMITTED OURSELVES TO STRICT SUSTAINABILITY PRACTICES. WE ARE PROUD OF WHAT WE HAVE ACHIEVED SO FAR - BUT THIS IS JUST THE BEGINNING. HERE ARE THE NEXT STEPS WE WANT TO TAKE TO ACHIEVE OUR BIG GOAL: TO BECOME A CARBON-NEUTRAL COMPANY.

  • 2021

    WE PRODUCE ONLY IN SMALL QUANTITIES TO AVOID OVERPRODUCTION. OUR PRODUCTS ARE ALSO MADE FROM OEKO-TEX COTTON (CERTIFIED FREE FROM HARMFUL CHEMICALS) AND BAMBOO FIBRES. BAMBOO IS A VERY FAST GROWING GRASS THAT NEEDS VERY LITTLE WATER. OUR VENUS THONG IS MADE FROM 100% RECYCLED MATERIALS.

  • ALL OUR PACKAGING IS MADE FROM BIODEGRADABLE CORN-BASED PLASTIC.

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